Café Bustelo and its signature packs of yellow coffee bricks are practically synonymous with stovetop espresso. However, Café Bustelo recognized that even its most loyal fans were starting to opt for iced coffee instead. To meet changing consumer preferences, Bustelo developed ready-to-drink iced coffee based on its signature roast but ready to enjoy cold. The designs pay homage to the classic coffee symbols of moka pots and jarritos, infusing sabor latino into the refrigerated aisle.