As a leading name in baby care, Pampers is renowned for its commitment to quality and baby’s happy, healthy development. With Pampers Pure, the brand aimed to enhance its portfolio by offering a line designed for discerning parents who prioritize both aesthetic appeal and clean, natural ingredients.

To elevate Pure’s presence, a fashion-forward approach was employed, integrating trend sensing and storytelling to craft a culturally relevant product graphics menu. This approach resulted in bespoke, hand-crafted artwork that formed a cohesive collection. This premium touch set Pure apart from competitors, helping Pampers stay ahead by embracing emerging styles and maintaining its position as a top choice for caregivers.